Their goal is to deliver a message that attracts more customers.
Yet this view is too narrow.
Brian Till (Principal at Brand Cartography Group) coined “The Marketing Concept,” a 3 part recipe for successful, practical and profitable marketing design and execution. The three pillars of The Marketing Concept are:
- Focus on PROFITABILITY as the Key Measure of Success
- Understanding customer needs & meeting them, maybe.
- Integrated or Centralized Control of the Marketing Mix
Let’s dig into each of these. read more »